Blog
  • Home
  • About Us
  • Contact

How Evolved Customer is Increasing Dependency on Marketing Experts

February 15, 2018Easy SourceManpower OutsourcingNo comments

The corporate ecosphere is dynamic. The trends that are dictating the decision making of business owners and other important stakeholders keep changing at a fast rate, and this compels them to stay on top of the latest developments in technologies and business landscape. The decision making has to be swift and effective, and it should produce the results that are desired and predicted; any small deviation leaves a big impact.
There are so many ways this evolution in the corporate ecosphere is taking place. There are geopolitical changes happening across the globe that that are disrupting the way businesses are run. Up until a few years back, ‘demand’ was all that companies were catering to. Their potential customers vying for entertainment and conveniences is what drove, and still drives, businesses to come up with new innovations and products that can cater to the increasing demands in a way that customers stick around.
But the customer of today is becoming more and more geopolitically aware and wants the company selling its products to them to promote certain value through those products. This calls for change in how the brand messaging is done. So while engineers might have their task cut out, irrespective of the change in values, there are marketing professionals who need to alter their marketing practices and keep it in line with new company values, which are to be broadcasted to the right audience to ensure the reformed message is sent across.
For example, the fairness creams sold in India have suddenly become an unpopular lot. The target audience of skin toning creams has developed a perspective that goes beyond fashion. Being told that a certain fairness cream would help them look fairer is seen as a statement that’s prejudiced towards people with darker skin tones, and rightly so. The impact is not those companies shutting off their operations, but changing their messaging. While they may or may not be any more producing their goods using different materials or techniques, but it’s what is being communicated to the end consumer that has undergone a complete change. Brand messaging has changed from being about skin fairness to being about skin toning.
The universal order has undergone a small change as people are becoming more and more aware socially, and this has led to a shift in the economic and marketing order. Just like the system of barter between merchants or two service exchanging parties evolved to creation of money to accommodate the disparity and inconsistency in the demand, the system of branding and selling products has evolved to accommodate in the changing sensibilities. Your customer may still remain to be the same lot, but their aspirations and their expectations from a brand they rely on has evolved.
This brings us to the people who are responsible for this brand messaging, the people who, going by the universally accepted term, are the digital marketing experts. The surge in the sheer number of digital marketing experts is due to companies of all domains needing them to spread their word across in the most effective and wide ranging manner. While there are companies that hire these professionals on full time basis, the manpower outsourcing industry ensures that you get this service based on contracts too. So if you are looking for an expert, you know your options.

Easy Source
Previous post How Employers are Tacking the Hiring Challenges Next post Why Does it Make Sense to Replace Traditional Hiring with Manpower Outsourcing
You must be logged in to post a comment.

Recent Posts

  • Getting the Most Value Out of Workforce
  • Your Business Needs the Right Blend of People and Tech
  • Hire Great Talent to Keep You Ahead of the Curve
  • Getting Workers to Collaborate for Best Results
  • Data Helps Businesses Create Opportunities

Archives

  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • July 2016
  • June 2016
  • May 2016
  • Home
  • About Us
  • Contact
© 2016 All rights reserved. Powered by Radix Info Solutions