There is a unified belief in the ranks of Indian corporates that they are what they are because of the people who work for them. A capitalist economy works due to the concerted efforts of workers that cooperate and build things that are needed by an end consumer. The business owners have the responsibility of giving the commodities an umbrella of branding and thus establishing a level of trust among the consumers. The job of marketing the product or spreading the word around is left to the advertisers / marketers / sales people.
So while the owner may have established the foundation of a commodity and given it a face, it is up to the workers to give that face a function and then promote that commodity among the target audience. This is the crux of product building and selling. The people behind this crux are the workers who spend their day and night to ensure that what they are building and selling is creating or adding value to the buyers. And that’s where the need arises; the need to have the best possible combination of people to work for you.
Nothing fuels a business more than the right set of people, and that is why companies spend hefty amount of resources and time to get people who, by the means of their skills, whims, and agreements build together products that have a saleable value and that can take on the existing competition out there.
But while capitalism is a concept being practised from centuries now, the stark truth remains that companies are yet to come to grips with the question – how to find and hire people who are truly capable of taking the company forward and moving it closer to its goals? Because, quite frankly, the struggle to find capable people is as old as capitalism.
Every company has a vision, but it’s not easy to get the hired workforce to work towards that mission in a manner that’s as effective as they would want it to be. There are skill gaps, communication gaps and wrong expectations to fight before you can get everything in order and establish a sync between all the moving parts. When as a business you are entrusted with dual responsibilities – building products as well as hiring people who can help you along the way to build those products, what you need as an immense amount of resources that in itself is a luxury. So it makes sense for a business to give the responsibility of hiring workers to a third party enterprise, an enterprise that models it business around providing workforce to the companies that need it.
Staff outsourcing is a real thing in today’s corporate world. Companies from different walks of life are espousing this hiring model simply because it gives them the wherewithal to focus its energies and investments on the core, revenue generating aspects of their businesses. When the resource intensive process of scouting and hiring people is handed over to a company that expertly deals in this process, not only does it share that extra burden, but also helps companies acquire a far more reliable pool of talent that they can bank upon in times of need.